The Marketing Concept

The Marketing Concept Abstract The marketing concept remains a fundamental parameter of marketing that makes organizations meet the needs and wants of their customers thereby surviving and flourishing in the dynamic market. Organizations should treat customers as Kings that is giving them the first priority in all their activities. In laying marketing strategies, organizations ought to consider the tastes and preferences of their customers.Advertising We will write a custom essay sample on The Marketing Concept specifically for you for only $16.05 $11/page Learn More This will enable them to produce services and goods that fit into the customers’ bracket of needs and wants. If this process continues, customers’ satisfaction will be assured leading to attraction and maintenance of customers. Since most firms target profit maximization as their main objective, they will also meet the set objectives in the end thus gaining competitive advantage over their competitors i n the marketing environment. This essay will analyse the relationships that exist between satisfaction of customers’ needs and the organizational needs. It will analyse the marketing concept form a historical perspective and analyse the elements that an organization can do to satisfy its customers. In marketing, customers are the most vital aspect since the main objective is to satisfy their needs. The entire organization should understand and uphold the marketing concept as it is not a single domain of the marketing department (Bell, 2010, p. 27). Success in businesses requires an inclusive approach from all the departments. Every manager and employee should put the customer’s needs and satisfaction in the frontline. The marketing concept and philosophy is involved in product, selling and marketing. Product philosophy enables the organization to know what it can produce and what it cannot produce. It can put emphasis on high quality products with low cost of productio n. This philosophy does not lead to poor sales; instead, it creates more market for products made than before. During the industrial revolution, the production was extremely low as goods were made using hands, but the goods were still marketed. Customer’s satisfaction was extremely low because of low and slow production that led to low market. Currently, there is mass production, but it has not covered all customers’ satisfaction.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, it has created economies of scale thereby leading to low cost of production and low price of goods (Hooley et al., 1995, p. 10). This implies that the production philosophy can work in a newly established industry. According to Henry Ford, different colour of products can increase the cost of production, which leads to more market. He argued that to get more customers, one should lowe r prices for goods (Cochran, 2003, p. 15). During the Industrial revolution, there was an increase in the volume of products; this prompted the need for a marketing department that will focus on selling of the goods. Increase in supply and production brought to an end the surplus production leading to advertising and personal selling to reduce inventories and increase sales. Additionally, it enables the organization to focus on the production work, and sell whatever property they produce. Nevertheless, distributing goods according to the consumer’s preference is easier. Further, a good sales department cannot meet the needs of all customers since the customers have many choices. It struggles to make the organization understand the customers before designing and making products. When needs and wants of customers are included in the production work, the organization will increase sales since they will meet the customer’s preference thereby maximizing its profit. The mana gement in organizations should be skilful in order to understand their customers, as this is the key to quality service provision (Cochran, 2003, p. 17). In environmental scanning and forecasting, firms should be able to foresee the needs of their customers. This approach will help organizations meet and exceed the expectations of their customers. In addition, organizations that understand the needs of their customers will be able to alter their services and goods in line with the customers’ change in tastes and preferences in future.Advertising We will write a custom essay sample on The Marketing Concept specifically for you for only $16.05 $11/page Learn More They can do this without any challenge of reorganization or loss since they keep continuous contact with their customers. Markedly, continuous contact with customers requires an attentive management that can listen to complains that customers raise and reward perennial ones; this increases the ir loyalty to the business. Major business organizational units aim at surviving in the market. How a firm manages its working capital determines its financial health or status. Strategic working capital policies should be available to ensure that the firm will make profit even during a financial crisis. This management helps to generate new capital to settle future debts. A good management of working capital can also make it possible for firms to engage in risky ventures, which have huge returns (McClelland, 1995, p. 97). Therefore, it encourages investment options that can fully satisfy the needs of the customers. Secondly, organizations target growth and development of their internal services in terms of institutional and professional competency, innovations in products and services and customer growth. Firms also aim at fostering strong relationships among its external networks. Lastly, another organizational need is serving and uplifting all its stakeholders; for instance, an o rganization can engage in Corporate Social Responsibility (CSR) to make changes in the world. It can also encourage its employees to work towards achieving their life objectives through continuous training on life skills. Customers will also like an organization that educates them on the content of various products and how to use them. For organizations to understand their customers, they should try to be in the customers’ shoes, use various organizational data, or even ask the customers on what they think on productivity and service provision. Using the Customer Relationship Management system (CRM) can assist firms to understand the needs of their customers. This data shows how customers take orders and how quick the company delivers these orders. CRM systems contain information on consumer behaviours and preferences that can help an organization to identify various needs of its customers’ thereby increasing profitability (Mckitterick, 2000, p. 21). If an organization utilizes this data carefully, it can improve in customer satisfaction and retention.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A customer survey can also be helpful to an organization that is interested in meeting the needs and wants of its customers. In engaging customers in a satisfaction survey, they feel more valued than in another firm that does not inquire on their views and contributions. Notably, a firm can gain meaningful insights if it goes ahead to inculcate the views of customers when making improvements or changes in their services. Such a scenario will increase customers’ loyalty, which makes it easier for the firm to understand the needs of these customers hence tailor its products towards satisfying these needs. Evidently, such a marketing strategy will alter the performance of a firm since the customers will be able to inform the organization of the behaviours that they feel should be altered. For instance, customers can inform the organization of bad behaviours among its staff only if they are close to the management. If the management can proactively consult its customers, it will be able to correct its wrong doings that could have caused dissatisfaction to customers. Moreover, an organization can opt to be in its customer’s shoes. In this manner, the management will study the points at which the customers access the enterprise. Some of these points include deliveries, phone calls, and correspondence; the management should scrutinize if there is immediate responses to phone calls and the friendliness of its receptionists. The slowness in handling customers’ complains coupled with the arrogance of the receptionist can be the reason behind customers’ dissatisfaction. To avoid losing customers, the management should try to put the interest of its customers at the forefront by addressing their complaints promptly (Mckitterick, 2000, p. 23). Further, the firm should deliver on it promises and even surpass the customers’ targets. All the departments in an organization should focus on surpassing the expectations of the customers. Understa nding the customers remains a secret that businesses can use in identifying the needs and wants of its customers thereby enhancing satisfaction among the customers. Markedly, a firm will realize and surpass its organizational goals of continuous expansion and growth in the market with continuous loyalty of customers. In meeting the customers’ needs, businesses should design products and services that are affordable, attractive, work well and always available. They also engage in product promotion to alert consumers on the existence of their products hence encouraging them to purchase the products. In the current market, customers tend to adopt the new technological systems such as online shopping. An organization should upgrade its information management system in order to be in line with the requirements of the customers. First, organizations with updated Information Management (IM) have all their data well managed in the systems. This information management fosters growth, as it reduces the cost of operation (Bhatt, 2010). Organizations can develop websites that can promote communication. For example, pizza companies have designed a website where their customers can order their own pizzas from the stores. Since organizations handle large volumes of data, there is the need to employ the Information Technology in ensuring proper data storage. Organizations handle clients’ data, employees’ data, managerial data, suppliers, and procurements data amongst others. There is the need to align these pieces of information for easy access by the prospective owners and the organization. This is where the Information management is applicable. Research has revealed that businesses that have a well-organized and managed data improve customer satisfaction minimize cost on IT thus increase revenue and realize improvement on operational efficiency. Further, a properly managed IM eliminates decisions based on assumptions as the information can be retrieved within the shortest time possible; it enables organizations understands their customers’ behaviours and preferences. This enables organizations to serve their clients well and even retain most of them (Bhatt, 2010). IM also increases efficiency as customer care agents can access clients’ data at an instant. Business outlets are inculcating technological modifications into their systems in order to increase their efficiency and reduce the cost of operation. Organizations should use specifications or approaches that they can undertake. Remarkably, the success of Information Management depends on their alignment and integration with the Human Resource (HR) and organization’s objectives. Clearly, an organization that tends to meet the meet the needs of its customers will actually meet its strategic goals and objectives. The customer service department in an organization can assist in attracting, serving, and retaining customers by applying proper knowledge managemen t techniques. Knowledge Management (KM) can assist a firm to predict the future behaviour of its customers in terms of their tastes and preferences. Therefore, KM and environmental forecasting can help a firm to save on the cost of production; therefore, it can direct these funds in expanding its services to occupy large market area (Pride Ferrell, 2002, p. 45). Such a firm will avoid wastage on producing goods or services that will not receive positive market response. Understanding the needs of customers is the job of all departments in an organization. From the above analysis, businesses should put more resources on researches that aim at learning the needs of their customers. Customers remain the epicentre of all businesses since without them, no transaction will occur. Organizations should pay immense attention to the behaviour and complaints of their customers to ensure continuity. An organization that is updated on technology, provides a variety of products, and interacts fr eely with its customers will satisfy the needs of its customers. This act will increase profitability of the organization. The firm will use the profit to expand its services and invest in other risky, but profitable ventures. Therefore, organizations that align their strategic objectives towards customers’ satisfaction will achieve their missions. References Bell, M. L. (2010). Marketing; Concepts and Strategy. University of Minnesota: Houghton Mifflin. Bhatt, Y. (2010, March 1). Information Management: A Key for Creating Business Value. The Data Administration Newsletter – TDAN.com. Retrieved from http://tdan.com/information-management-a-key-for-creating-business-value/12829 Cochran, C. (2003). Customer satisfaction: tools, techniques, and formulas for success. Chico, Calif.: Paton Press. Hooley, G. J., Lynch, J. E., Shepherd, J. (1995). The Marketing Concept: Putting the Theory into Practice. European Journal of Marketing, 24(9), 7-24. Web. McClelland, S. B. (1995) . Organizational Needs Assessments: Design, Facilitating and Analysis. Atlanta: Greenwood Publishing Group. Mckitterick, J. (2000). What is the Marketing Management Concept?. Chicago: Houghton Mifflin. Pride, W., Ferrell, O. C. (2002). Marketing: Concept and Strategies. Abingdon: Deep Deep Publications.

Witty Mothers Day Quotes

Witty Mothers Day Quotes A chuckle and good humor- that could be your gift to your mother on Mothers Day. Use these witty Mothers Day quotes to crack her up. Pin up posters with witty Mothers Day quotes to pack a punch. She will appreciate your sense of humor and your tactful expression. Roseanne BarrI know how to do anything- Im a mom. Rodney DangerfieldMy mother never breast-fed me; she told me she only liked me as a friend. Erma BombeckWhen your mother asks, Do you want a piece of advice? it is a mere formality. It doesnt matter if you answer yes or no. Youre going to get it anyway. Larisa OleynikIf my mom reads that I am grammatically incorrect, I will have hell to pay. Phyllis DillerI want my children to have all the things I could not afford. Then I want to move in with them. Milton BerleIf evolution really works, how come mothers only have two hands? Bob MonkhouseMy mother tried to kill me when I was a baby. She denied it. She said she thought the plastic bag would keep me fresh. Peter De VriesA suburban mothers role is to deliver children obstetrically once, and by car for ever after. Buddy HackettMy mothers menu consisted of two choices: Take it or leave it. Nora EphronWhat my mother believed about cooking is that if you worked hard and prospered, someone else would do it for you.

Position Paper Essay Example | Topics and Well Written Essays - 750 words - 2

Position Paper - Essay Example FedEx is currently amongst the top courier service providers of the world and is growing in terms of revenue generation, market share and penetration in new markets. However there are possible chances of slowing the success path of FedEx. As FedEx is too much dependent upon US market so therefore chances of slowing down is possible moreover the current situation of the world is one another reason to add in this regard. Similarly besides these issues the company has very much scope in terms of generating more income by expanding and reaching new markets. One possible opportunity is in the Asian market. As currently many Asian countries are growing. So they rely too much on imports and exports therefore FedEx has a great opportunity in reaching and capturing those markets by using experience and brand name. Another important development in terms of revenue generation is online shopping. If FedEx is likely to hold its growth online shopping should be dealt with utter care. New plans should be formulated, techniques should be devised as online shopping is likely to change shopping trends in most of the developing countries. Different schemes should be launched so that masses can be attracted. Furthermore the role of competitors new and old will always be a threat for FedEx. In most cases new companies have nothing to lose so they usually lower their price in order to gain market share. Therefore FedEx should try to offer competing prices in order to wipe out these companies from challenging FedEx. This can be done with ease as FedEx has enough revenue to hold market and to lower prices as well. The future of FedEx is split between opportunities and threats. Therefore the role of management will be crucial because proper planning can give FedEx billions and one wrong step can lead them towards catastrophic

Interview 335 Essay Example | Topics and Well Written Essays - 750 words

Interview 335 - Essay Example few Indians among other members from the European continent together making a total of about forty two tribes with the Kikuyu community being of the largest group occupying the central parts of the country and the El- mole people living around the shores of one of the great rift valley lakes, lake Turkana, are the smallest tribe. Kenya is among the few in the world which houses the Great Rift Valley, a broad natural feature which laterally transect the country into two on the eastern and the western sides of the rift valley. This paper will present the findings of an interview I carried out with one of the Kenyan citizens in America on how far they have gained the awareness and skills in dealing with global diversity and cultural variances as well as my development in understanding of technologys impact on the development of world societies and cultures based on the interviews. Kenya is among the developing countries of the world just emerging from the fierce throngs of economic dismay since independence. Most people in the country therefore have poor economic backgrounds with only a few rich families dotted amidst the poor majority. Like any other poor countries in Africa and the world, wealth in Kenya is contained just in the hands of a few people who are considered rich while the rest are languishing in abject poverty with a majority of the populations living under the wages which are below one dollar per day. The main economic activity carried out in the region and from which most families earn their daily wages is agriculture, mostly sedentary, which forms the backbone of the country’s economy. Most people therefore depend entirely on their farm produce as the sole source of their everyday food and which supplement their meager income sources. Most of the needs in most families are therefore met from the sales of agricultural produce. A few peo ple practice business as an alternative source of income, mainly among the Indians who depend entirely on business

Assignment on Business Strategy Essay Example for Free

Assignment on Business Strategy Essay Assignment on Business Strategy 1 . Evaluate a company of your choices Mission statement in the light of the 3 components of any Mission Statement. Also use the Abel framework to evaluate the business definition that this mission statement drives. Ans. ) While a business must continually adapt to its competitive environment, there are certain core ideals that remain relatively steady and provides guidance in the process of strategic decision making. These unchanging ideals from the business vision and are expresses in the company mission statement. The mission statement communicates the firms core deology and visionary goals, generally consisting of the following three components: a. Core values to which the firm is committed b. Core purpose of the firm c. Visionary goals the firm will pursue The firms core values and purpose constitutes its core ideology and remain relatively constant. They are independent of industry structure and the product life cycle. The core ideology is not created in the mission statement; rather, the mission statement is simply an expression of what already exists. The specific phrasing of the ideology may change with the times, but the underlying ideology remains constant. Here is the Coca-Cola Companys mission statement for Stakeholders which is published in Jeffrey Abrahams new book, 101 Mission Statements From Top Companies . The Coca-Cola Promise: The Coca-Cola Company exists to benefit and refresh everyone it touches. The basic proposition of our business is simple, solid, and timeless. When we bring refreshment, value, Joy and fun to our stakeholders, then we successfully nurture and protect our brands, particularly Coca-Cola. That is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business. The audience for this mission is specifically for the stakeholder. The values here are stated explicitly: refreshment, value, Joy, fun, and attractive returns. These words were obviously carefully chosen by those who crafted this mission statement. The ultimate obligation of attractive returns is a powerful way to state the companys vision and keeps the values stated in context. A separate mission statement is published on The Coca-Cola Companys website for access by the general public: Everything we do is inspired by our enduring mission: * To Refresh the World in body, mind, and spirit. * To Inspire Moments of Optimism hrough our brands and our actions. * To Create Value and Make a Difference everywhere we engage. These values are consistent with the stakeholder version of the mission: refreshment and value are echoed in addition to inspiration. 2. What does a Business model intend to achieve, and how? Evaluate any company of your choices Business Model in the light of the same. Ans. ) Business Models are simulations of actual business functioning. They act as ideal real life examples, and help participants actively discuss the pros and cons of the situation given. A business Model gives a Full Account of any particular Business Scenario. One has to SWOT analyze the Business Model based on different how it makes money or delivers value, and what it does and does not do. A business model can change throughout the life of business or can be applied to a specific product, or to a nonprofit. It is a more general and concise statement than the business plan, but is still often used to explain the business and its activities to investors, banks or employees. Standard business models are often referred to in shorthand, such as subscription or low-cost leader. As we know a business model is the mechanism by which a business intends to pecify a market offering. It is a summary of how a company plans to serve its customers and specifies its product offering. It mentions both the strategy and methods of implementation. As Amazon. com was being established, the delivery of information, goods, or services to end customers employed one strong business model called the Online Retailers of Physical Goods. This business model takes title to the newly manufactured products that they sell and often rely on third party providers. Like Amazon. com, it needed third party providers, such as Borders and Barnes Noble, to maintain its product supply. When Amazon. om was first launched, Amazon. om was heralded for its feel-friendly culture that drew talented young people to apply for work there and employed smart hiring strategy by hiring the brightest, most intelligent and versatile people. Jeff Bezos wanted people who could share his vision and were willing to work to achieve it. He tried to establish a sense of community due to sharing both hard work and fun with his employees. Although pay was less than market salaries, attractive ownership options were offered. Amazons three operational strategies are 1 . Cost-Leadership Amazon places itself as leader based only on the pricing. It offers the same product quality for lesser price. 2. Customer Differentiation Amazon uses design, quality and convenience as a differentiator which set it apart from its close competitors. 3. Focus Strategies Customer service is the major focus while realizing that each market has its own quirks. Amazon. coms values and philosophy are at the center of the organization. These often determines the success and failure of the enterprise . The other important factors Amazon focuses on are customer satisfaction and operational frugality. These two values complement Amazon. oms operational trategies in achieving and maintaining an effective competitive advantage. Growth Drivers There are four primary drivers for growth: 1. Product focus 2. Customer focus 3. Technology focus 4. Distribution focus Using the above stated strategies, Amazon has managed to place itself in a position of power and success. 3. Use the 5 forces model to analyze and interpret the opportunities and threats that t he industry within which a company operates (of your choice), throws up. Explain how the company plans to capitalise on the opportunities and tackle the threats understanding where power lies in a business situation. It also helps to understand both the strength of a firms current competitive position, and the strength of a position a company is looking to move into. Despite the fact that the Five Force framework focuses on business concerns rather than public policy, it also emphasizes extended competition for value rather than Just competition among existing rivals, and the simpleness of its application inspired numerous companies as well as business schools to adopt its use (Wheelen and Hunger, 1998). * Chez Airlinbe company is not an isolated unit in the world and performs within a market full of other competitors. To be able to evaluate their position on market and to act accordingly they themed the Porters Five Forces Model. This model helped to define and realize their business and its surroundings and identify threats and opportunities to focthem on. They review this model periodically to obtain up-to-date data in this global and turbulent environment. The Porter Model consists of 5 elements which together comprises the environment business operate in. These elements are: suppliers, customers, new entrants, existing competition and the product itself. By assessing every one of these elements they get the whole picture of heir company within the market and the rating helps them target the key areas. They theme the scale of 0-5 to evaluate the policies of each element where O means no policies and 5 very high policies (reffering to the number in the brackets). * 1) Policies of Suppliers As they operate in the areas of services there are no critical commodities having large influence of their everyday service delivery. Therefore this area is not of critical policies in a short run. However, they should not underestimate this element as they wouldnt be able to continue the business in long run without suppliers. f their supply (3) This is a threat in case of the aircraft machines. There are not many reputable airplanes (and airplanes parts) producers and therefore they could have strong policies to control the air travel industry. As for the catering, gift services and other indirect materials there are many fragmented choice and therefore their policies is of almost no significance as they could be replaced quickly. There are no substitutes for the particular input (5) There are no substitutes for planes (in case they want to continue providing air transportation instead of ground routes) and herefore the policies of this element is very high business critical. They could reduce this policies by handling cargo theming the earth services but this might decrease service level they provide to their customers. * The suppliers customers are fragmented, so their bar gaining policies is low (4) There are more than 200 airlines all over the world and despite some alliance organizations (such as IATA) they are all potential competitors. The policies of this element is relatively high as the suppliers could afford losing one customers but the customers cant afford loosing the critical supplier (e. g. Boeing). The switching costs from one supplier to another are high (3) Switching costs in air transport industry are mainly related to the fact of limited airplanes producers and to the machine a company already owns. They theme planes form 3 producers: Airbthem, Boeing and ATR.

International Trade and The Kyoto Protocol Essay -- Kyoto Protocol Pol

International Trade and The Kyoto Protocol Pollution, specifically global warming, is of growing concern to people and governments. It is a controversial issue whose validity is still being debated by scientists. The Kyoto Protocol is an international attempt to address global warming through emissions controls. Traditional neoclassical economic models do not incorporate pollution in rudimentary theories of supply, demand, or pricing, as a result, firms do not consider pollution as a cost of production, which leaves government regulation as the primary method for controlling these externalities. The goal of emissions trading is to allow one business, which can make greenhouse gas emission reductions for a relatively low cost, to sell the rights to those reductions, or credits, to an entity which would find it more expensive to achieve the same level of reduction through in-house activities. Unfortunately, public sentiment on the Kyoto Protocol focuses only on the end goal of reducing greenhouse gas emission and does not look at implications of the agreement. The Kyoto Protocol attempts to establish an international agreement to lower global emissions through a combination of domestic and offshore policies. While domestic policies can have an effect on international markets, they are considered less important than offshore policies. It is the offshore policies of emissions trading, clean development mechanisms, and joint implementation, which are predicted to have the greatest impact on emissions controls and international trade. This paper will outline the provisions of the protocol and attempt to explain some of the shortcomings which may have led to the United States withdrawing its support for the agreement. The ... ...al. It needs to include provisions for monitoring and enforcing standards. Environmental improvements may be better accomplished without credit trading. Instead, global standards and an international body of power may be more effective, similar to the WTO and trade. Works Referenced Carter, R.G. (2002). Contemporary Cases in U.S. Foreign Policy. CQ Press. Washington D.C. Chambers, W.B. (2001). Inter-linkages: The Kyoto Protocol and the International Trade and Investment Regimes. United Nations University Press. New York. Kerr, S. (2000). Global Emissions Trading: Key issues for Industrialized Countries. Edward Elgar. Great Britain. McKibbin, W. J. (2000). Moving Beyond Kyoto. The Brookings Institute. Washington D.C. McKibbin, W.J., Wilcoxen. P.J. (1999). Permit Trading Under the Kyoto Protocol and Beyond. The Brookings Institute. Washington D.C.

Retailing in India: The impact of hypermarkets Essay

1. How might a hypermarket located in India appeal to consumers and orient them to shopping in larger stores? – The trick lies in differentiating themselves from local kirana stores. If a hypermarket is offering same products, a customer will obviously prefer kirana store over the hypermarket because of the convenience and long years of service. Turning shopping into an experience should be the differentiating factor. This can be done by understanding the consumption basket of a consumer in an area, introducing new products in the hypermarket along with the old ones, having products catering to latest fads and fashions, and helping and assisting customers at every step of buying process. Also, promotions and discounts aligned with holidays and festivals would be a good way to appeal consumers. 2. Is the Indian government’s willingness to spend $500 billion to improve the nation’s infrastructure good news for international retailers? Why or why not? – The Indian government’s willingness to spend $500 billion to improve infrastructure is certainly good news for international retailers, because a good infrastructure helps stores to decrease their costs and improve profits. 3. Identify the main changes that mark Indian consumers. How can international retailers learn more about India’s youthful demographic? – More than half of India’s current population is younger than 25 years. – Due to the jobs created by IT and services boom, young consumers have more disposable income. – Due to the ever growing education scenario, students are also rising as a very important consumer class. – Nuclear working families have less time to shop. International retailers can study trends of migration of people of Indians origin, understand changing demographics in rural and urban areas due to urbanization of towns and up-gradation of villages, study penetration of retail product organizations in various markets and indigenous competition, and create models that include best practices of kirana stores that appeal

Having good manners is important to everyone Essay

The subject of my presentation is Having good manners is important to everyone especially in today’s society. It should not matter whether a person is at home, work, or just hanging out with friends; manners are always important in all that a person does. Your manners are important all of the time. It is possible to manners in the way a person walks, talks. However sometimes good manners are regarded as old-fashioned, something that are now out of date and unnecessary. It is true that opening doors for each other, waiting our turn to be served, often seems to be a thing of the past. Good manners provide a moment in time where someone stops and considers our needs, offers us a seat, asks us politely for something with a ‘please’ and says ‘thank you’ afterwards. These niceties may only take a second, but they are an important second in our busy world of rushing around, solely thinking of ourselves and what we need to do. Those moments can make us stop and consider the importance of noticing the other person, the waitress, the sales person. Do we really need to bark out our orders, demands? How much more pleasant would it be for all concerned if we asked for something politely, with a ‘please’ at the end of the request. And acknowledged receipt of it with a smile and a ‘thank you’. Road rage is evidence of extreme bad manners, which usually involves one person driving inconsiderately. Good manners are about appreciating that life is not all about us and what we want. Our needs have to be negotiated along with everyone else’. Now I would like to tell you the examples of the importance of good manners. First, Thank you letters are important. Whether someone has sent a gift or entertained you at their home, it is important to acknowledge their effort and thoughtfulness. They have done something special for you and a handwritten note or letter shows that you are prepared to respond and take the time to value what they have done and thank them for it. Writing a thank you letter is an important skill to learn. Constructing an effective letter, with good grammar and an important message is a valuable skill to have, and one that is rarely taught in these days of rapid texting and instant messaging. Next, saying ‘please’ and ‘thank you’ to the people we deal  with when we want or need something is basic good manners. And ‘excuse me’ if we sneeze or cough, covering our mouth with a tissue. Holding the door open for someone else, offering an elderly person or a pregnant lady a seat are good manners but they are also demonstrating respect, empathy and consideration for the other person. A simple gesture like that can improve the mood and quality of someones’ day. But it is important to be respectful back and return the compliment with a simple thank you or a smile. Good manners are a two-way exchange. Even if we do not respect the person sometimes good manners are about respecting their position or status and what that represents. We may respect the fact that someone is a manager or a school teacher or highly educated and when they are in that role we moderate our behavior towards them and give them respect out of deference for their position.

Working Like an Elephant Eating Like an Ant Essay Example

Working Like an Elephant Eating Like an Ant Essay Example Working Like an Elephant Eating Like an Ant Paper Working Like an Elephant Eating Like an Ant Paper Soga Fajimi Dr. Matos 15 October 2010 English 101 Working Like an Elephant, Eating Like an Ant Where there is no law there can never be sin. In the same scale where there are two or more witnesses the truth shall be established, Human rights describe equal rights and freedom for everybody by the fact of being human and without distinction of any kind of race, color, sex, language, religion, political or other opinions. However, many people have always suffered from the lack of them throughout history. In fact, the lack of human rights has a lot of effects on people lives. In Up Against Wal-Mart, Karen Olsson describes unacceptable ways by which Wal-Mart treat their employee while Sebastian Mallaby in â€Å"Progressive Wal-Mart. Really† views same company as a savior to the poor and low income families. We can see the pro and con from both sides. Threatening employee from forming union, violation of the equal pay law, zero payment for overtime, paying below the minimum wage, rub Paul to pay Apollo. To see whether the Wal-Mart reaction against its employee from joining the union is wrong or right, we need to know the definition or what the labor union stand for. Labor union is an association of workers that seeks to improve the economic and social well-being of its members through group action. A labor union represents its members in negotiations with an employer regarding all the terms and conditions of an employment contract. These negotiations are called collective bargaining, which is concerned with wages, working hours, fringe benefits, job security, safety and other related to an employee’s working condition. This process is now a crucial part of the labor union movement and an accepted practice in many industrial nations. Olsson states â€Å" In 10 separate cases, the National Labor Relations Board has ruled that Wal-Mart repeatedly broke the law by interrogating workers, confiscating union literature, and firing union supporters†(p 435). Many employees have been fired just because they show interest in joining union. Since they are not allowed to join union all the fringe benefit had been forfeited. It does not speak well when employees are enslaved by the employer. It should be noted that Wal-Mart is obliged to offer the same pay and benefits for they cannot prove that the difference in pay or benefits has resulted because of a reason other than one related to the gender of the employees. By doing so they have violated The Equal Pay Act of 1963 EPA 29 U. S. Code Chapter 8  § 206(d). The Equal Pay Act (part of the Fair Labor Standards Act) which prohibits wage discrimination by employers and labor organizations based solely on sex. It goes thus in section (d) of the Act Prohibition of sex discrimination: (1) No employer having employees subject to any provisions of this section shall discriminate, within any establishment in which such employees are employed, between employees on the basis of sex by paying wages to employees in such establishment at a rate less than the rate at which he pays wages to employees of the opposite sex in such establishment for equal work on jobs the performance of which require equal skill, effort, and responsibility, and which are performed under similar working conditions, except where such payment is made pursuant to (i) a seniority system; (ii) a merit system. From the above it is very clear that Wal-Mart has violated the Act, Olsson mentioned in two different occasion where Wal-Mart pay the female worker less than the male counterparts. He states â€Å"The retailer also faces a sex discrimination law suit that accuses it of wrongly denying promotions and equal pay to 700,000 women† (344). Secondly, â€Å"†¦the company pays female store managers less than men in the same position† (350). Even Hillary Clinton when she was a first lady in Arkansas she was appointed to make sure that man and women are of equal benefit. But all the two scenarios mentioned above occurred after, this has testifies that Wal-Mart are taken law into their hand. There should be no reason where any company or organizations like Wal-Mart pay less than the minimum wage as stated by the United States Department of Labor. Olsson described the wages as low as anything, imaging an employee McLaughlin who has been with the company for three years still earning $16,800 a year and considered high-paid. I don’t think having second job should be criteria to survive in life. With the fact that they pay less than ought to, they deducted $85 as health insurance coverage from the $550 they pay every two week. In a situation like this you don’t work to live rather you live to work. We should have concluded that Mallaby deserver honorary award in his column â€Å"Progressive Wal-Mart. Really† on November 28, 2005 where He described Wal-Mart as savoir and Samaritan for poor. He states â€Å"The average customer earns $35,000 a year, compared with $50,000 at Target and $74,000 at Costco. Moreover, Wal-Mart’s â€Å"everyday low prices† make the biggest to the poor† (357). The question is that can there be leg without head? I believe Mallaby must have received his own share from $6. 6 billion profits pocketed by Wal-Mart. If a company makes a profit of over $6 billion, I see no reason why those behind such huge should suffer. The employee of such company that work like an elephant should in the same scale eat like elephant and not like an ant. It is good to satisfy customer or consumer but such satisfaction should be justify and not to rub Paul in order to pay Apollo. Mallaby should have considered a case where Wal-Mart was forcing employees to work overtime without pay and found guilty of violating the wage-and-hour laws by the jury in Oregon and put himself in the same shoe with employees. All the money that has been wasted to organize anti-union seminars and those spent on video should be for the better living of the employee. Martin Levitt confessed to have helped the company in developing tactics for anti-union also must have received national cake from the company such motion in nothing but unjust and wrong I believe that soon Mallaby too will confess. To this end Wal-Mart should use it’s convenience to inconvenient employer rather than the other way round it’s slogan â€Å"everyday low price† should be extended to employees It is the biggest private employer in the United States. Not only biggest employment, I have no doubt that it has accumulated an amazing history of being sued for many reasons, including illegally preventing the unionizing of its workers, and just about every other imaginable violation of workers rights: discrimination against the disabled, sexual discrimination, lack of health care coverage, and unpaid overtime. In the US most of its workers are without health care, and the salaries it pays are, on average, lower than the industry norm. In the recent year there were many class action lawsuits pending against the company in different states in the US for violations of overtime laws. It lost most the class action lawsuit where women proved that they suffered gender discrimination as employees of the company.

8 top health care jobs for 2018

8 top health care jobs for 2018 Of all the industries growing like crazy over the past few years, few have seen as much growth (or projected growth in the coming years) as health care. It’s a confluence of social issues- growing population (particularly aging Baby Boomers), more attention being paid to self-care, and more attention generally being paid in public to the health and wellness needs of the general population. Industry growth means health care professionals of all kinds are needed. Whether you’re trying to decide where to focus your education to start a career in allied health or you’re looking for a job that you can build without going to med school or nursing school, there are lots of opportunities. Let’s look at some of the fastest-growing health care jobs for the coming year.1. Registered NurseWhen you hear the word â€Å"shortage† to describe a health care field, it’s usually in reference to nurses. Nurses are one of the main backbones of the health care ind ustry, and there is always a huge demand for competent, qualified, and compassionate professionals to step into the nursing world. Registered nurses (RNs) coordinate and provide direct patient care, assess patient condition, record patients’ medical data, administer treatments and medication as prescribed by a physician, develop treatment plans, operate and monitor medical equipment, perform diagnostic tests, and educate patients and their families on follow-up care. Nurses can be found virtually anywhere there’s a medical facility, including hospitals, doctors’ offices, home health care services, nursing homes, schools, clinics, or health-focused government agencies.What you’ll need: RNs typically hold a bachelor’s degree in nursing (BSN), an associate’s degree in nursing (ADN), or a certificate from an accredited nursing program. In all states, nurses need to be licensed, so be sure to check your own state’s requirements for licensi ng (including any standardized tests like the NCLEX).How much they make: According to the U.S. Bureau of Labor Statistics (BLS), registered nurses make a median annual salary of $68,450, or $32.91 per hour.For more on how to snag registered nurse jobs:Create A Winning Registered Nurse Resume!How Long Does it Take to Become a Nurse?2. Nurse PractitionerNurse practitioners, also known as Advance Practice Registered Nurses (APRNs) are nurses who are located midway between registered nurses and physicians. In addition to standard nursing duties, nurse practitioners often have increased ability to coordinate primary patient care, prescribe medications, order tests, and develop treatment plans for patients.What you’ll need: Nurse practitioners need to have a master’s degree (or higher) in an advanced nursing program, as well as pass a national exam. What a nurse practitioner can do, as well as licensing requirements, can vary by state, so be sure you’re aware of your own state’s requirements and policies on nurse practitioners.How much they make: According to the BLS, nurse practitioners make a median annual salary of $107,460, or $51.67 per hour.For more on how to snag nurse practitioner jobs:What Type of Nurse Are You?6 Reasons You Should Seriously Consider Becoming a Nurse Practitioner3. Home Health AideHome health aides are caregivers who travel to patients’ homes to provide medical and daily living care. Patients may include elderly or chronically ill patients who are not living in specific nursing care facilities, but need help with daily activities. A home health aide’s duties typically include medical tasks like checking vital signs and administering medication or prescribed treatments, as well as assisting with daily life tasks like walking, using the bathroom, feeding, dressing, or leaving the house. This is a field that is growing even more than other health careers, with a rapidly expanding population of older ad ults who need help, but want to stay in their own homes.What you’ll need: Home health aides typically have a high school diploma or equivalent certificate. Most home health agencies provide on-the-job training for aides, though a background in medical terminology or health care can be helpful.How much they make: According to the BLS, home health aides make a median annual salary of $22,170, or $10.66 per hour.For more on how to snag home health aide jobs:How to Write a Strong Home Health Aide Resume (Examples Included)What Does a Home Health Aide Do?Top 7 Healthcare Careers That Don’t Require A Graduate Degree4. Physician AssistantPhysician assistants (PAs) are medical professionals who work as part of a team with physicians, surgeons, nurses, and other health care professionals. Their duties include examining, ordering, and analyzing diagnostic tests; performing treatments like setting broken bones and giving shots; prescribing medicine; developing patient care plans; and educating patients and their families. PAs typically work in hospitals, clinics, or doctors’ offices.What you’ll need: Physician assistants typically hold a master’s degree from an accredited Physician Assistant program. All states require PAs to be licensed, so be sure to know your own state’s requirements for certification.How much they make: According to the BLS, physician assistants make a median annual salary of $101,480, or $48.79 per hour.For more on how to snag physician assistant jobs:How to Write a Perfect Physician Assistant Resume (Examples Included)5. Dental HygienistDental hygienists are the ones who often do much of the heavy lifting at your dental appointments, working directly with patients to evaluate signs of dental disease, clean teeth, apply treatments, take x-rays, educate patients on good dental care (even though you swear you’re flossing every day), and assist dentists with procedures. This is a field expected to grow m uch faster than average over the next year.What you’ll need: Dental hygienists typically hold an associate’s degree from an accredited dental program. All states require dental hygienists to be licensed, so be sure to know your own state’s requirements for licensure.How much they make: According to the BLS, nurse practitioners make a median annual salary of $72,910, or $35.05 per hour.For more on how to snag dental hygienist jobs:What You Need to Know About Being a Dental Hygienist6. OptometristIf messy bodily functions aren’t your thing, you might want to consider a career as an optometrist. Optometrists focus on patients’ eyesight, and their duties include evaluating eyesight issues, testing for eye diseases, prescribing medicine, determining the need for glasses or other corrective eyewear, performing treatments, and evaluating patients for vision-related signs of serious diseases that can affect eyesight (like diabetes).What you’ll need: Optometrists need to complete a Doctor of Optometry (OD) program, which typically takes four years to complete (on top of an undergraduate bachelor’s degree). All states require optometrists to be licensed, so be sure to know your own state’s requirements.How much they make: According to the BLS, nurse practitioners make a median annual salary of $106,140, or $51.03 per hour.For more on how to snag optometrist jobs:11 High-Paying Jobs with High SatisfactionNo Medical Degree? No Problem for These Five Healthcare Jobs7. Physical Therapy AssistantPhysical therapy assistants work with patients under the direction of a physical therapist, helping patients recover from illness or injury. Their duties typically include helping patients move according to a prescribed treatment plan, observing patients, recording patient progress and data, massaging or stretching patients’ muscles, and helping patients use devices and equipment (like walkers or crutches) to move.What yo u’ll need: Physical therapy assistants need to have an associate’s degree from an accredited allied health program. All states require physical therapy assistants to be licensed or certified, so be sure to know your own state’s requirements.How much they make: According to the BLS, nurse practitioners make a median annual salary of $45,290, or $21.77 per hour.For more on how to snag physical therapy assistant jobs:Job Spotlight: Physical Therapist Assistant (VIDEO)9 High-Growth Careers in Healthcare Support8. EMT/ParamedicThese first responders are the ones you want near you in a crisis- able to act calmly and help sick or injured people no matter what’s going on around them. Emergency medical technicians (EMTs) and paramedics respond to emergency calls and are responsible for assessing a patient’s condition immediately, providing emergency medical care as necessary, preparing to move the patient to a medical facility, transporting patients safely in an ambulance or other emergency vehicle, communicating patient conditions to other medical staff, keeping records of the patient’s condition and treatment, and using and maintaining emergency medical equipment. An EMT or paramedic’s cases may range from serious accidents or emergencies to basic first aid.What you’ll need: EMTs and paramedics need to complete an accredited medical training program. All states require emergency medical personnel to be licensed or certified, so be sure to know your own state’s requirements.How much they make: According to the BLS, nurse practitioners make a median annual salary of $32,670, or $15.71 per hour.For more on how to snag EMT/paramedic jobs:10 Jobs Where You Can Be a Hero9 top jobs to pursue if you’re bilingualWhat You Need to Know About Becoming a ParamedicThe best jobs you can work during the graveyard shiftIf you’re looking for a field that is unlikely to face a downturn anytime soon, then 2018 could be the year to start looking seriously at a career in health care. Many of the fastest-growing opportunities require specific education and training programs, but if you’re not ready to make that commitment, there are lots of good opportunities for building medical experience and kicking off a challenging, fulfilling career in the health care industry.

What options do the elderly have for housing and what is the best Research Paper

What options do the elderly have for housing and what is the best option - Research Paper Example Knowing this, we come to realization that there will be an increased need for a vast array of different types of housing. The choice of the living arrangements largely depends on the capabilities and needs of the individual. Despite needs for changes, there are things, specific to aging that do not change. Throughout the retirement time the individual will likely have smaller income, and his problems with health are likely to increase. According to statistics, those who live to age 65, on average are likely to live to over 80 years, which makes about 15 - 20 years of life after the retirement. That is a long enough period of time, which presents its challenges: economical, health and psychological pressure, etc. This often leads to the necessity of changing the housing situation a number of times during the time between the onset of retirement and death. To get information on the available housing options for elderly, to determine what are the options preferred and recommended, we lo oked into variety of sources such as articles, congress Acts, governmental and non-governmental Internet resources. Study of the sources provided both the clear description of the problem of housing for elderly as well as wide variety of options of solving the problem. There are many reasons of why the senior citizens might have issues about the housing. However, as the professor McFadden summed it up: â€Å"The main issues in housing the elderly in the United States are affordability and suitability.† (Noguchi, p.109) Once a person or household gets retired, they face the fact that their income will get significantly lower than on the peak of their life. The Government provides senior citizens with Social Security income, private pensions, and public assistance programs. All of these will enable most elderly not to live in poverty. However, the more they age, the less income they will receive. Other issues such as healthcare and quality of life will become more urgent as wel l. Therefore the housing itself will become a problem. The society at large is aware of this problem and significantly contributed to its solving. As of now, elderly citizens have different options to accommodate their housing needs. When considering housing options, the first question is if in-home care is possible. The best advantage for the elderly is that he would stay in the most comfortable place – their own home, and the care givers, such as medical assistant or companion and helper in the home comes to the house. However, this option can too costly. According to the Fair Housing Act (Title VIII of the Civil Rights Act of 1968) and The Housing for Older Persons Act of 1995(HOPA), there are two basic federal strategies to accommodate housing needs of the elderly. One of them is building new public complexes. This project is under supervision of Section 202 HUD governmental department. The other strategy is to assess the needs of residents through the governmental fundin g. However, there is large percentage of senior citizens, who will not use federal assistance in solving their housing situation. They do have many options to choose from. All of those options have one big disadvantage to the elderly – they will have to permanently leave their home and start living in a totally new environment. For some, it will be difficult to adjust. Considering housing options, these are the main factors of concern of senior citizens or their relatives: safety issues, location – to be close enough to their children; availability of transportation; challenging inside house set up – staircases, facilities matching to the need and ability of the senior; present house is too big or too costly to maintain, etc. â€Å"Seniors Only† complexes or communities These are apartment complexes,